Election '08
Written by Matthew Locke at 7:18 PM

As much as I'm looking forward to it, I doubt tonight's debate will substantially alter the dynamic of the race. As gaffe-prone as conventional wisdom tells us Joe Biden is, I think Palin is by far the more likely candidate to make a big mistake. Nevertheless, the GOP will be on the lookout for anything Biden can give them -- in his words or his demeanor -- to bait the sexism hook.
In fact this was the first thing I thought of when I learned back in August that Sarah Palin was going to be the GOP VP nominee. Let's turn our memories all the way back to late August and try to put ourselves in the mindset of the McCain campaign: a fundamentally reactive and tactical campaign, perhaps even myopic, as I've argued before. Barack Obama is experiencing a sudden surge in the polls; his speech is a hit despite all attempts to shift focus to the Greek columns behind him; both Clintons have made speeches that the pundits say healed most of the rift in the party; Barack Obama has just made the not-terribly-controversial decision to run with Joe Biden. At this point it looks like the key swing demographic will be the Clinton voters -- that is to say, older whites, especially women, living in Appalachia; that's Ohio and Pennsylvania, maybe even Michigan. You need to make a play for those voters. In fact, in the past few days you've cut commercials that rather ham-handedly appeal to PUMAs basking in their last fleeting moments in the spotlight. You decide to shake things up -- how about Lieberman, centrist Jewish Democrat? But, no, that might cause a party revolt. So Sarah Palin: she's a woman, after all, right?
I did not for an instant think the consideration was as simple as that. I don't think the hands at the wheel of the Straight Talk Express seriously thought that simply having a woman would peel away any but the softest of Obama's supporters -- the kind of voters they could get, if they could get them at all, without Sarah Palin.
Instead, I think the campaign remembered the lessons of the primaries. Once Clinton became the underdog her campaign underwent something of a renaissance and she became a symbol for many women of the struggle for equality. She was then able to use the media's treatment of her to her advantage; she could play the gender card in a way Obama could never play the race card, but she had to wait until she was, in the judgment of some (including, apparently, the writers at SNL), manhandled at a Presidential debate. The narrative that she was being treated badly by a hostile and sexist media rallied many women to who side who might not otherwise have supported her so actively or even supported her at all.
The notion of media as bugbear has long held a special place in many conservatives' hearts, and it's a pretty easy sell to the general public. I have no doubt that Republican strategists, having seen Clinton's politically fruitful battle with the media and furthermore knowing Biden's tendency toward arrogance and his famous penchant for gaffes, set up Sarah Palin to be victim at tonight's debate well in advance. Never mind that that very strategy is itself pretty sexist: it could still work.
It'll be harder to pull off now, I think. Biden's no fool, and the Obama people have probably focused a fair bit of his debate training on how not to look sexist. Meanwhile, Palin's bungled roll-out makes the public less inclined toward sympathy. Clinton might have been just as polarizing but she had a much larger proportion of admirers.
That's probably the source of this last-minute cognitive dissonance about Gwen Ifill (she's clearly biased, but clearly not biased enough to rule her out from moderating the debate, unless of course Palin flails and Biden provides them nothing to grab onto). Still, the potential remains that Biden will do something, say something, or simply carry himself in a way that lets the Republicans build their own story of the little woman that could.
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